How I think
Articles on AI, product management and digitalisation. From practice, without the buzzwords.

There's always someone at the controls
What I learned as Product Owner of a sovereign AI platform about language models, GPUs and anthropomorphism. Why a model always sounds sure of itself, even when it's wrong, and what sovereignty means in practice.

From water pipes to value propositions
Months of DIY instead of meetings. On loft beds, water pipes and a slow start that looks like nothing at all, and why renovating a house looks suspiciously like building a product.

I guarantee you a remarkable experience: Angine de Poitrine
A microtonal math rock duo from Quebec proves that true originality doesn't come from an algorithm. On polka-dot suits, an invented alien language and craftsmanship, and why AI could never have come up with this.

Building AI prototypes as a PM: a superpower with a shadow side
As a PM, you can now build working software yourself. But the lower the barrier, the greater the chance of things going wrong that you don't see coming.

AI & Product Management: a practitioner's perspective
Ten propositions on AI in product management. How do you use AI wisely as a tool without surrendering creativity and ownership?